Discover Kerry’s New Look: Insights into the Brand and Website Relaunch

Congratulations are in order for the remarkable launch of the new Kerry brand and website! As part of the team that contributed to this transformative project, albeit in a small role, it fills me with immense pride to see our collective efforts come to life.

Video of the launch of the new Discover Kerry website and brand.

The new brand, showcased on, opens a window into the soul of County Kerry. It’s not just a digital makeover; it’s an invitation to residents, visitors, and those considering relocation to explore the unique beauty and opportunities our county has to offer. Having worked on refining the user interface and navigation, as well as creating concepts for the brand launch, I feel privileged to have contributed to making this virtual gateway as welcoming and intuitive as possible.

This collaborative effort, involving Kerry County Council, KerrySciTech, Tech Industry Alliance, and the Kerry Tourism Industry Federation, has beautifully encapsulated Kerry’s essence in a digital format. A special thank you to Aoife O’Brien and Joanne McCarthy for their invaluable support and feedback during the development phase. This platform captivates its audience with stunning visuals and engaging content and serves as a practical resource for exploring Kerry’s tourism potential and business opportunities.

The new brand identity, inspired by Kerry’s rich history and breathtaking landscapes, is mirrored in the website’s innovative design. The bold, vibrant colors, coupled with a user-friendly layout, reflect our forward-thinking approach. This project is a unique blend of tradition and innovation, capturing everything that makes Kerry special.

From a personal perspective, being part of this project has been a journey close to my heart. Kerry, with its rich tapestry of culture and natural beauty, has always been an integral part of my life. Bringing this essence into a digital realm was both a challenge and an honor. The goal was to ensure that every click on the website translates into an experience, a glimpse into what makes Kerry so extraordinary.

I encourage you to explore the insights provided in the articles on and, which delve deeper into how this rebranding will enhance Kerry’s reputation as a dynamic destination to visit, work, and live.

As we look to the future, I am excited about the opportunities this new brand will open up for Kerry. It’s more than just a symbol; it’s a promise of growth, connection, and discovery. We invite you to explore the new and see for yourself the magic that Kerry has to offer.

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